Analyze McDonald's Case Study Example | Topics and Well Written Essays - 750 words

Analyze McDonald's - Case Study Example The headquarters of the company is still in the United States, and the current C.E.O is Don Thompson (Jurevicius, n.p). McDonald’s has an employee base of approximately 1,800,000 individuals. Over the years, McDonald’s has gained dominance in the fast food industry. The major competitors include Subway, Wendy’s Company, Burger King Worldwide Inc., Yum! and several other organizations (Jurevicius, n.p). In fact, the approach towards a healthy diet has led the company to making some changes in its presentation and menu, as well as increased the level of competition. As mentioned above, regardless of the fall in the number of clients, the company is still the largest fast food restaurant on earth. The company is estimated to have made revenue of $27.56 billion in 2012, which makes a profit of $5.46 billion (Jurevicius, n.p). In addition, the company has a $40 billion brand recognition value. These factors all indicate the magnitude of McDonald’s dominance in the fast food industry. These staggering figures are still a drop in the company’s market with the biggest hit coming from individuals between their 20s and 30s (Jargon, n.p). The decrease in the younger individuals is mainly due to the education that society possesses today in terms of healthy eating. Individuals in this demographic are now are resorting to more organic and fresher foods. In addition, there are now many options where these individuals can get these foods with approximately the same amount of money they would pay for a combo meal (Jargon, n.p). McDonald’ s has made some adjustments in the menu by introduction of healthy salads as well as displaying the number of calories in each meal. According to studies, in approximately forty percent of the McDonald’s the sales have fallen or remained flat. Initially, the target market of the company was comprised of children and working adults or students who do not have

Entrepreneurial Strategy Term Paper Example | Topics and Well Written Essays - 1750 words

Entrepreneurial Strategy - Term Paper Example According to Amit, Brigham and Markman â€Å"entrepreneurial strategies let people to be innovative, creative and responsible for decisions they make† (Meyer & Heppard, 2000).As a result of pursuing entrepreneurial strategies, companies put themselves in a situation to frequently and systematically recognize and exploit entrepreneurial opportunities.Enterpreneurial strategy involves a persistent, managerially sanctioned pattern of innovation related activities and resource allocations that compose a component of the company’s inclusive corporate strategy (Russell, page 640). This thesis will dwell majorly on entrepreneurial strategy concerning its importance/significance, opportunity recognition; .Current theories on economic literature explain strategy adoption according to forces of the competitive environment. Importance of Entrepreneurial Strategies Designing of business plan An entrepreneurial company develops innovations slowly.Explotation tends to force out explo ration and the company hits a performance crisis. Small companies have to balance exploration and exploitation. At some point in small companies at the start of the lifecycle design and innovation capability gets relegated in order to bring in the profits from the idea on which the firm was founded. Successfully spotting change factors, assessing their significance, reacting and adapting creates long term values. This can only be achieved by having a entrepreneurial strategy. Innovation The global environment moves faster all the time, innovation and its partner change are requirements for survival and success. Innovation often the foundation of creations is vital for any company to compete effectively in the twenty first century. Building on the importance of entrepreneurial action, Smith and DiGregorio explain that the fundamental nature of entrepreneurialship is newness, new resources, new clients, new markets, new combination of existing resources and clients. They put forward t hat equilibrating actions are based on both existing and related resources that modify existing knowledge about markets. In dissimilarity disequilibrating consequences are based on both existing but unrelated resources that are incompatible with existing mental methods. Execution of corporate entrepreneurship strategies is important and can play a major role in the success of efforts to produce innovation in companies. The development of a new proposal requires the recombination of existing knowledge and its extensions (Bettis & Hitt, 1995). Creating new businesses requires new knowledge which is necessary because new businesses are based on technologies that differ from currently employed companies. These new businesses function in new markets, making it a necessity for the company to develop knowledge of how to use new technology and compete effectively in the new market. Their work explains the inertia that sometimes occurs with larger successful companies. Many companies are usi ng alliances and networks to acquire knowledge that is critical for innovation and implementation. Entrepreneurial Resources Entrepreneurs and entrepreneurial companies identify and exploit opportunities that competitors have not discovered or underexploited. An appropriate location of resources is needed to identify entrepreneurial opportunities with the utmost potential returns and to be used as a disciplined approach to exploit them (McGrath & MacMillan, 2000).The entrepreneurial s